Learn a Proven Process to Increase your Conversion Rate & Grow your Business

An AcquireConvert subscriber, James, sent me this message in an email a few weeks ago:

“I’ve been doing conversion optimization for my business for a year now. But regardless of whatever I test or change I can’t get my conversion rate to increase. I want my business to grow. What should I do?”

Let me point something out for you:

James was a hard working person that already knew the ins and outs of CRO. He was a real entrepreneur with a real business. But despite his hard work and dedication, he wasn’t getting the business growth he deserved.

But his story isn’t unique…

How many of you want to grow your business but fail to generate enough sales from your website.

Even worse, when you invest the time and money into generating traffic and visitors to your online store and then those people simply leave or bounce.

This means — whether you’re an entrepreneur, marketer or agency — you’re at risk of missing out on the sales that you desperately need ... but not everyone is struggling with conversions.

That’s exactly why I’m writing to you today.

You see, when someone creates a high converting store — and generates a steady stream of sales for their business — there’s no magic or luck involved.

You may not be able to see it, but there’s almost always something behind the scenes that causes their high conversion rates and motivates their visitors to convert (and creates the landslide of sales that come along with it).

(In fact, there are actually three secrets to high conversion rates. I’ll reveal all three of them in a minute)

And that’s exactly what I’m going to share with you today.

Before I get into that, I want to answer the question that might be rattling around in your head right now:

“How did you figure all this out, Giles?”

It was no small feat (and it took the last 5 years working at my agency Whole Design Studios)...

...But I’ve created an Conversion Optimization Process that gets consistent results…

Last year I was even chosen as one of only 35 marketers world wide, to join Google's Expert program and help them iterate on their internal products. Working alonside team leads for product such as Google Adwords and more.

After spending years in the shadows for countless other companies and clients.

I decided in May of 2014 to launch AcquireConvert and share my knowledge and learnings and help as many entrepreneurs as possible.

Publications I’ve been featured on.

I’m not sharing this with you to boast…

It’s to show you that I’m not one of those so called “Marketing or CRO Experts” that just tells other people one size fits all hacks (which are basically just best practices).

I know how to get real world results for real businesses.

In fact, I follow a tested, step-by-step process for every website that I optimize and for every business I consult.

And it’s a proven process that you can use to grow your business…quickly and at scale.

And if you’re serious about generating serious amounts of sales from your online store through conversion optimization - the one thing you need is a proven process that you can tap into.

Because once you have that, you’re set. Here’s the inside scoop on what my process is based on:

Even worse, when you check your conversions at the end of the test your control was the winning variation.

Your original design performed better!

That’s when you say to yourself:

“How come it worked in the case study but not for my website!”

So you make another change and start the process all over again.

No conversion lift.

And again, until one day you throw in the towel and say:

“This is impossible!”

Trust me, I know, we’ve all been there.

This is what is known as the “One size fits all” approach to conversion optimization.

You copy someone else's conversion case study and hope for the best.

Sadly, hope doesn’t turn more visitors into sales.

And even though one test in ten might give you a small lift, the truth is those kind of conversion optimization approaches see diminishing returns over time.

The longer you run the test the less significant the difference and conversion increase.

This is mostly due to a phenomenon called the ‘novelty factor’.

Your new variation wins because of exactly that, it’s new. New and shiny, nothing more.

And it is not your fault.

You work hard on improving your conversion rate and growing your business.

But it is impossible to know where to start when every article or case study you read tells you something different.

As you’ve probably experienced yourself, the ‘one size fits all’ approach to conversion optimization doesn’t get the results you deserve or your business needs.

But there are alternatives.

Why my process can get you the conversion increases you need

Believe me, I tried the whole “Read a case study, copy the changes on a clients store and see what happens” approach to CRO.

In fact my first conversion client was a marketplace app based out of the UK.

And because I was fooled into believing what all these case studies were teaching me about CRO, I thought that all I needed to do was copy their changes.

It goes without saying, that company is not around anymore.

That’s when I decided to discover how to collect actionable data and learn about my clients customers to improve conversions...even for low traffic websites (because the qualitative data collection processes you'll learn in Conversion Machine work for traffic of any size).

Since then I’ve tested countless different CRO methodologies…and discovered process that work again and again.

The great thing is, I’ve seen these process work in a variety of different industries including fashion, consumer electrics, automotive and loans to mention a few.

So even if you or your client are in a weird, obscure, or super-competitive niche…

…you can improve conversion rates and grow your business using these CRO processes.

If fact, here’s what a Conversion Machine graduate had to say about my processes...

It turns out that most people start off with the wrong idea about testing. When I ask new clients and fellow entrepreneurs what tests they are running, they usually say, “button copy changes”, “call to action position on the page” and so on.

Yes, this kind of testing has a place, once you more or less crack the code on a pages conversion rate and want to refine the details.

But if these are the only tests you are running, I’ve got some bad news.

Because one of the biggest lessons I learned over the last years testing conversion processes and running a/b tests is, if you rely on small changes - or even a number of small changes only - you’re not going to get the conversion increases you really need.

And if your conversion optimization approach looks like this…

...well, let’s just say you’re not on the right path to getting more sales, quite the opposite.

I know because I too made this rookie mistake

Back when I started doing CRO services I would jump in straight away and start testing small changes on the client's store.

Sure, we’d get a lift here or there (mostly due to the novelty factor) but the results didn’t last and diminishing returns kicked in.

And after enough client complaints than one person can handle, I decided once and for all to discover the right processes that bring about large long term conversion increases.

It took a lot of hard work and experimenting, but I’ve figured out a number of processes that when combined with big changes and big tests, a more radical redesign approach if you will, bring about big lifts.

The truth is big changes to your website bring about the biggest changes in conversion rate.

(You’ll learn about how to decide on these big changes by collecting and analysing the right kind of data in module two and three of Conversion Machine)

For example I walk you through the visitor vocab technique in module two and three.

It’s a process that until recently, I’ve never discussed in public.

And it is one of the secret weapons some of my clients (like a loan provider that services half a billion in loans annually) use and covet.

Best of all, it doesn’t cost a lot of money to use this process, so any company large or small can leverage it.

Here's what Martin from CareerFoundry had to say about my processes...

“What is my customers biggest desire”

“What is important to my visitors when it comes to solving their problems.”

Conversions is about creating a customer theory, a deeper understanding of your customers so you can market to them successfully

I can’t emphasize this enough: Unless you have a proven, step-by-step process in place, you’re flying blind with your CRO.

Because they don’t have a complete conversions process, most people tend to ask questions like:

“What metrics should I be tracking and measuring?” “What types of qualitative and quantitative data should I collect?”

“What is the process, the step-by-step for collecting and analysing data so it is accurate and actionable?”

“How do I plan and execute tests properly with results I can trust and that improve my business.”

I don’t know what else to say but this: These questions DON’T MATTER.

The strength of Conversion Machine is that it provides proven, explicit steps to increase conversion rates and profits while removing the guesswork associated with business growth.

When you find yourself asking questions like this, it means that you’re worrying about things that don’t make a difference AT ALL.

And unless you know what you need to be focusing on, you’ll never be able to get consistent results.

What’s the solution?

A proven, step-by-step process that shows you EXACTLY what you need to do and EXACTLY how to do it.

Because once you have a proven plan in place, you’re set.

There’s no guesswork and nothing to figure out.

Just follow the steps, do the work.

I just have one quick question for you…

What would you rather do: Spend the next year slaving over your conversion rates, HOPING that something you try will actually work?

…Or follow a proven process that holds you by the hand, shows you the exact steps you need to follow to succeed, and lands you a steady stream of conversions and sales 24/7?

I know which one I’d pick.

If you’re still convinced that you should just follow other peoples case studies and try one size fits all strategies, stop reading right now.

But if you can see the value in having a proven process that you can use to increase your conversion rates and get you sales for your business again and again, keep reading…

Let me explain in more detail...

Now’s the time to decide whether Conversion Machine is right for you.

Before I get into what you get in this professional online training course, let me tell you who this program is NOT for:

• If you’re trying to sell spammy products online and want to increase your conversion rate, this course is not for you, I don’t condone such business practices.
• If you’re looking for a quick fix to your conversion rate and are not willing to put in the time to learn about your customer and grow your business sustainably, this course is not for you.

If you say “yes” to any of these questions...

...then Conversion Machine is PERFECT for you.

• Are you an ecommerce store that wants to get more of their visitors to buy your products? Then keep reading...
• If you market a SaaS product and need to learn how to get A/B testing right? Then keep reading...
• If you want to improve the conversion rates of your landing pages? Then keep reading...
• Are you an agency, marketer or designer that wants to upskill and offer better and new services to your clients? Then keep reading...

If you said “yes” to any of these questions keep reading so you can learn exactly what you’ll get from your investment in Conversion Machine.

This Is a Complete Conversion Rate Optimization Process That Works For All Business Types

As you can see, Conversion Machine is a comprehensive business training course that shows you EXACTLY what you need to do to get results.

How much do you think other business training courses like this tend to cost?

I’ve shopped around and found that most of the other comprehensive, fluff-free business training courses out there cost at least around three times more that this one.

Therefore, for a proven process that works across niches and industries you are getting a great deal.

And if you were to take a similar training as a university course, you know that would set you back tens of thousands of dollars (not to mention all the money on books and supplies).

And I don’t think I’m exaggerating when I say that the course content in Conversion Machine is head and shoulders above what you’ll find elsewhere, it’s just insanely practical!

Before I get into how you can enroll in Conversion Machine, let me show you all the great bonuses you’ll get when you invest in the course before Friday:

It’s Time To Step Up Your Business To The Next Level With These Three Course Bonuses

Because I want you to get huge value from the course, I’ve included a number of extra bonuses and advanced trainings in Conversion Machine.

After you’ve finished the course itself — and are looking to learn about SEO, Content Marketing, Insider CRO Tips and List Building — these bonuses will hook you up.

I could literally sell these training sessions as a course (they’re that good).

But first I want to ensure that Conversion Machine is the best conversion optimization course on the market.

That’s why I’ve included them at no extra cost to you.

Here’s a snapshot of what you’ll receive:

Enroll in Conversion Machine

If you want to learn proven step by step processes that increase your conversion rates and profits, then Conversion Machine is perfect for you.

Do you still have Questions?

If you have any questions email us at: support@conversionmachine.co or read the FAQ at the bottom of the page.

Lifetime Membership - It’s Important To Decide Now

If you put this decision off for too long, you could miss out on the premium training sessions and course bonuses.

And once the course registration closes I don’t plan on opening it up again in the near future (if at all).

IF I do, I’ll probably add new features and bonuses, and the price will go up accordingly.

But if you order now, not only do you get instant access to the course, but you’ll get lifetime upgrades at no additional cost.

That way, if I decide to add more materials or features to the course, you get everything I add for FREE, forever.

FAQ

Question: What is Conversion Machine?

Conversion machine is a 6 week online video and text based professional training program that shows you, step-by-step, how to increase your conversion rate and profits using my proven conversion optimization process.

Question: Is Conversion Machine right for me?

This makes sense, we are all in different situations. Conversion Machine is not industry specific and has worked in niches such as fashion, automotive, educational tech, loans and more.

Question: Who is Conversion Machine for?

Conversion Machine is perfect for online businesses looking to grow with conversion optimization and continuous testing. It is also great for agencies or freelancers, like marketing agencies and UX designers looking to upskill and take their business and service offering to the next level.

Question: How does it work?

Your training is released in weekly Modules within our private, member-only website. Each Module is filled with step-by-step training videos (70 videos in total), done-for-you templates, resource lists, and detailed processes. You’ll watch and learn from your computer, or download your training to your tablet or mobile device. Our goal is to make your online learning experience as easy and enjoyable as possible.

Question: Does it matter where I live?

It doesn't matter if you are in the USA, UK, Germany, Russia or India, Conversin Machine works for anyone, anywhere, all the training is online and accessible anytime.

Question: Are the video really long, I hate skipping back and forth?

Tired of sitting through 90 minute video presentations? So are we. That’s why we’ve broken down our core training into short, digestible videos. Each lessons video is short and provides a conceptual overview of the process, then you jump into the worksheets and take action on what you've learnt. We want you to learn, implement, and take action as quickly as possible without any overwhelm or brain fatigue.

Question: What format is the course in?

The course is video based with 70+ CRO training videos. You get slides, worksheets and done for you templates. The advanced modules also include an audio download for podcast style learning.

Question: Can I learn and study offline?

Yes, with our easy downloadable files you can download any lesson (all the videos, PDFs, transcripts, MP3s, etc.) and stay organized while you work through your course material.

Question: When do I get access to the training?

You’ll get access to one module per week over the course of the six week program. The first module becomes available right away.

Question: Can I get all the training at once?

We know that some members would love to get all the Modules at once, but that’s not how we do things. The Conversion Machine experience and curriculum are carefully designed so that you complete each module*, one a week at a time, and complete the corresponding processes in order. Everything has been set-up to maximize your results and long-term success. Sequence is important in business processes. Remember, once you complete the full program, you’ll get lifetime access and can re-visit the modules in any order you like, as often as you like! *During content release weeks, the training modules are released at 9am GMT.

Question: Can I learn at my own pace?

Absolutely. As a new student, you’ll can go through the course as it’s released over six weeks. But we also understand that you’re busy and may have to take a break. That’s why if you’re starting a business, running your company, traveling around the world, or dealing with any big life events, you don’t have to worry about "falling behind." Every student gets lifetime access to the course. What does this mean? You can retake the program for as long as it’s in existence. Plus, the core training materials are yours to keep, forever. You can revisit and review them at any time.

Question: Does it work for low traffic sites?

Answer: Yes, the CRO process in Conversion Machine includes the latest qualitative data collection and analysis methodologies to help even low traffic website increase conversion rates.

Question: Does it work for new websites and business?

Answer: Yes, because of the qualitative data processes, new businesses can benenfit too, you'll learn customer development processes inspired by Steve Blank and the Lean Startup Movement.

Question: Is this the same content that is on your blog?

Answer: No, where there may be cross over in content topics, the course content is unique and not available free.

Question: Is the course for beginners or advanced cro?

Answer: The course caters to any level, hand holding beginners and pushing experts to new levels.

Question: How much time do I need for this?

Answer: The course is six module that are released over six weeks, expect to spend at least 10 hours per week on the course material.

Question: Can I just buy a portion of the program?

Answer: The course is only available to buy as a whole, you cannot buy specific modules or bonuses.

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