Learn a Proven Process to Increase your Conversion Rate & Grow your Business
Professional Online Training Course In Conversion Rate Optimization
An AcquireConvert subscriber, James, sent me this message in an email a few weeks ago:
“I’ve been doing conversion optimization for my business for a year now. But regardless of whatever I test or change I can’t get my conversion rate to increase. I want my business to grow. What should I do?”
Let me point something out for you:
James was a hard working person that already knew the ins and outs of CRO. He was a real entrepreneur with a real business. But despite his hard work and dedication, he wasn’t getting the business growth he deserved.
But his story isn’t unique…
How many of you want to grow your business but fail to generate enough sales from your website.
Even worse, when you invest the time and money into generating traffic and visitors to your online store and then those people simply leave or bounce.
This means — whether you’re an entrepreneur, marketer or agency — you’re at risk of missing out on the sales that you desperately need ... but not everyone is struggling with conversions.
The Truth About Conversion Optimization
Let me know if this has ever happened to you.
You’re checking out your favourite blogs on conversion optimization or marketing, reading case studies.
Again and again you see examples of people with high converting shops.
That’s when you think to yourself...
“How did THEY manage to get such high conversion rates?”
Even though they often don’t reveal the financial data in the case studies, you just KNOW that they’re converting sales for their business and increasing their profits.
And you think to yourself:
“How can I do that?”
That’s exactly why I’m writing to you today.
You see, when someone creates a high converting store — and generates a steady stream of sales for their business — there’s no magic or luck involved.
You may not be able to see it, but there’s almost always something behind the scenes that causes their high conversion rates and motivates their visitors to convert (and creates the landslide of sales that come along with it).
(In fact, there are actually three secrets to high conversion rates. I’ll reveal all three of them in a minute)
And that’s exactly what I’m going to share with you today.
Before I get into that, I want to answer the question that might be rattling around in your head right now:
“How did you figure all this out, Giles?”
It was no small feat (and it took the last 5 years working at my agency Whole Design Studios)...
...But I’ve created an Conversion Optimization Process that gets consistent results…
I’m Giles Thomas, the founder of AcquireConvert & Whole Design Studios.
As you’ll learn, I’ve created a proven process for conversion optimization that generates high converting stores.
Before I tell you more, let me tell you a little about my background…
In 2012 I quit my agency job and decided to go it alone. Entrepreneurship was calling and I couldn’t spend another second working for someone else.
Jason Calacanis’ words from ThisWeekInStartUps were rattling round my head 24/7.
“Are you a rice picker or a samurai?”
I wanted to be the latter.
Because I left my easy 9 - 5 job with only one month's worth of living expenses,
I had to figure out how to convert visitors into sales REALLY fast.
That’s how I ended up spending the last 5 years testing, refining and implementing countless optimization and a/b testing processes…
...and teaching those process to businesses big and small and agencies and freelancers around the world.
As the head marketing mentor for Google Launchpad I've taught entrepreneurs from all over the world. (From Seminar in Jakarta, Indonesia)
Last year I was even chosen as one of only 35 marketers world wide, to join Google's Expert program and help them iterate on their internal products. Working alonside team leads for product such as Google Adwords and more.
After spending years in the shadows for countless other companies and clients.
I decided in May of 2014 to launch AcquireConvert and share my knowledge and learnings and help as many entrepreneurs as possible.Publications I’ve been featured on.
I’m not sharing this with you to boast…
It’s to show you that I’m not one of those so called “Marketing or CRO Experts” that just tells other people one size fits all hacks (which are basically just best practices).
I know how to get real world results for real businesses.
In fact, I follow a tested, step-by-step process for every website that I optimize and for every business I consult.
And it’s a proven process that you can use to grow your business…quickly and at scale.
And if you’re serious about generating serious amounts of sales from your online store through conversion optimization - the one thing you need is a proven process that you can tap into.
Because once you have that, you’re set. Here’s the inside scoop on what my process is based on:
Secret #1 - Forget Case Studies You Read Online
Ask anyone that knows me and they’ll say I’m a very laid back person, but one thing that really gets me going is:
When I read an article from a so called CRO expert and they suggest that because they got a conversion increase in some test, if you copy them, you’ll get the same lift.
Tell me if this sounds familiar:
You spend days - and maybe weeks - working very hard to implement a change to your online store that you read about in a case study.
You launch the changes and wait for the results to come in.
When you check your analytics after a few days (trying your best not to stop the test early!) what do you see:
No conversion LIFT!
Even worse, when you check your conversions at the end of the test your control was the winning variation.
Your original design performed better!
That’s when you say to yourself:
“How come it worked in the case study but not for my website!”
So you make another change and start the process all over again.
No conversion lift.
And again, until one day you throw in the towel and say:
“This is impossible!”
Trust me, I know, we’ve all been there.
This is what is known as the “One size fits all” approach to conversion optimization.
You copy someone else's conversion case study and hope for the best.
Sadly, hope doesn’t turn more visitors into sales.
And even though one test in ten might give you a small lift, the truth is those kind of conversion optimization approaches see diminishing returns over time.
The longer you run the test the less significant the difference and conversion increase.
This is mostly due to a phenomenon called the ‘novelty factor’.
Your new variation wins because of exactly that, it’s new. New and shiny, nothing more.
And it is not your fault.
You work hard on improving your conversion rate and growing your business.
But it is impossible to know where to start when every article or case study you read tells you something different.
As you’ve probably experienced yourself, the ‘one size fits all’ approach to conversion optimization doesn’t get the results you deserve or your business needs.
But there are alternatives.
Why my process can get you the conversion increases you need
Believe me, I tried the whole “Read a case study, copy the changes on a clients store and see what happens” approach to CRO.
In fact my first conversion client was a marketplace app based out of the UK.
And because I was fooled into believing what all these case studies were teaching me about CRO, I thought that all I needed to do was copy their changes.
It goes without saying, that company is not around anymore.
That’s when I decided to discover how to collect actionable data and learn about my clients customers to improve conversions...even for low traffic websites (because the qualitative data collection processes you'll learn in Conversion Machine work for traffic of any size).
Since then I’ve tested countless different CRO methodologies…and discovered process that work again and again.
The great thing is, I’ve seen these process work in a variety of different industries including fashion, consumer electrics, automotive and loans to mention a few.
So even if you or your client are in a weird, obscure, or super-competitive niche…
…you can improve conversion rates and grow your business using these CRO processes.
If fact, here’s what a Conversion Machine graduate had to say about my processes...
“Hi, I’m Raffaela the CEO of Careerfoundry.
As a venture funded start up that had raised 1+ million euro to date we needed explosive growth.
The conversion processes in Conversion Machine helped increase our conversion rate and grow our monthly revenue by over 400%.
I’d highly recommend the course for any startup company that wants more sales”
Secret #2 - Small Changes Give You Small Conversion Lifts
Let’s be clear about something, even with all the buzz about...
...How changing ‘your’ to ‘my’ button copy on this case study got a 40% lift...
...Changing our button colour from red to blue tripled our conversions on another case study…
...you and I both know that what gets you higher conversion rates and business growth has nothing to do with small changes on single page templates.
If you’re like most businesses you’re probably struggling to see large sustainable conversion lifts from running a/b tests on single page elements.
Unless you can afford to keep running loosing test variations, you need to be VERY careful about how you approach CRO (and find out how to do it right instead).
How to run tests that bring about large conversion increases
It turns out that most people start off with the wrong idea about testing. When I ask new clients and fellow entrepreneurs what tests they are running, they usually say, “button copy changes”, “call to action position on the page” and so on.
Yes, this kind of testing has a place, once you more or less crack the code on a pages conversion rate and want to refine the details.
But if these are the only tests you are running, I’ve got some bad news.
Because one of the biggest lessons I learned over the last years testing conversion processes and running a/b tests is, if you rely on small changes - or even a number of small changes only - you’re not going to get the conversion increases you really need.
And if your conversion optimization approach looks like this…
...well, let’s just say you’re not on the right path to getting more sales, quite the opposite.
I know because I too made this rookie mistake
Back when I started doing CRO services I would jump in straight away and start testing small changes on the client's store.
Sure, we’d get a lift here or there (mostly due to the novelty factor) but the results didn’t last and diminishing returns kicked in.
And after enough client complaints than one person can handle, I decided once and for all to discover the right processes that bring about large long term conversion increases.
It took a lot of hard work and experimenting, but I’ve figured out a number of processes that when combined with big changes and big tests, a more radical redesign approach if you will, bring about big lifts.
The truth is big changes to your website bring about the biggest changes in conversion rate.
(You’ll learn about how to decide on these big changes by collecting and analysing the right kind of data in module two and three of Conversion Machine)
For example I walk you through the visitor vocab technique in module two and three.
It’s a process that until recently, I’ve never discussed in public.
And it is one of the secret weapons some of my clients (like a loan provider that services half a billion in loans annually) use and covet.
Best of all, it doesn’t cost a lot of money to use this process, so any company large or small can leverage it.
Here's what Martin from CareerFoundry had to say about my processes...
Secret #3 - Conversion Rate Optimization is about Customer not Percentages
I can’t stress this enough to people.
Sure conversions is about SEO, UX, design, persuasion and a/b testing and a whole load of other skills too.
But what CRO is really about is customer understanding.
You all want to increase sales for your website, maybe for your clients; but ultimately you want to make more money.
It’s actually very easy to increase conversions, just sell everything for $1. Boom, conversions are through the roof. But increasing conversions so that revenue increases is much harder.
And not just revenue, increasing profits is your main goal as a conversion expert.
It’s about looking at the big picture, traffic sources, campaign specific landing pages, customer services after the purchase.
We're trying to improve the customer experience company wide through better and deeper customer understanding.
Conversion Machine focusses on building and iterating on this centralised customer theory.
A formal representation of your product, it’s positioning, your customer and their pains and desires.
The processes you’ll learn in this course are structured to answer the tough questions.
“What is my customers biggest desire”
“What is important to my visitors when it comes to solving their problems.”
Conversions is about creating a customer theory, a deeper understanding of your customers so you can market to them successfully
I can’t emphasize this enough: Unless you have a proven, step-by-step process in place, you’re flying blind with your CRO.
Because they don’t have a complete conversions process, most people tend to ask questions like:
“What metrics should I be tracking and measuring?” “What types of qualitative and quantitative data should I collect?”
“What is the process, the step-by-step for collecting and analysing data so it is accurate and actionable?”
“How do I plan and execute tests properly with results I can trust and that improve my business.”
I don’t know what else to say but this: These questions DON’T MATTER.
The strength of Conversion Machine is that it provides proven, explicit steps to increase conversion rates and profits while removing the guesswork associated with business growth.
When you find yourself asking questions like this, it means that you’re worrying about things that don’t make a difference AT ALL.
And unless you know what you need to be focusing on, you’ll never be able to get consistent results.
What’s the solution?
A proven, step-by-step process that shows you EXACTLY what you need to do and EXACTLY how to do it.
Because once you have a proven plan in place, you’re set.
There’s no guesswork and nothing to figure out.
Just follow the steps, do the work.
“BestEgg is a personal loan provider, we’ve empowered tens of thousands of customers with over half a billion dollars in loans!
I’d be happy to recommend Giles methodologies to anyone with an online business looking to increase their conversion rates and their profits.”
I just have one quick question for you…
What would you rather do: Spend the next year slaving over your conversion rates, HOPING that something you try will actually work?
…Or follow a proven process that holds you by the hand, shows you the exact steps you need to follow to succeed, and lands you a steady stream of conversions and sales 24/7?
I know which one I’d pick.
If you’re still convinced that you should just follow other peoples case studies and try one size fits all strategies, stop reading right now.
But if you can see the value in having a proven process that you can use to increase your conversion rates and get you sales for your business again and again, keep reading…
Let me explain in more detail...
Now’s the time to decide whether Conversion Machine is right for you.
Before I get into what you get in this professional online training course, let me tell you who this program is NOT for:
- If you’re trying to sell spammy products online and want to increase your conversion rate, this course is not for you, I don’t condone such business practices.
- If you’re looking for a quick fix to your conversion rate and are not willing to put in the time to learn about your customer and grow your business sustainably, this course is not for you.
If you say “yes” to any of these questions...
...then Conversion Machine is PERFECT for you.
- Are you an ecommerce store that wants to get more of their visitors to buy your products? Then keep reading...
- If you market a SaaS product and need to learn how to get A/B testing right? Then keep reading...
- If you want to improve the conversion rates of your landing pages? Then keep reading...
- Are you an agency, marketer or designer that wants to upskill and offer better and new services to your clients? Then keep reading...
If you said “yes” to any of these questions keep reading so you can learn exactly what you’ll get from your investment in Conversion Machine.
Module 1. Profit Optimization
This module is about the truth behind conversion optimization, the mindset you need to be a truly great optimizer and what it really takes to get high conversion rates.
Here’s what you’ll learn:
Module 2. Data Collection
This module is all about qualitative and quantitative data collection. Here you’ll learn not only the theory behind what to collect and why, you’ll learn step-by-step processes in granular detail so you can execute the same processes and skip all the learning and costly mistakes we endured to refine our approach.
Here’s what you’ll learn:
Module 3. Data Analysis & Hypothesis
This module is all about data analysis and hypothesis creation and prioritization. Learn the exact and detailed processes I created to analyse all your data sources for killer insights. Learn how to make that data actionable and turn it into test hypotheses. Ideas to test for improved conversion rates on your website. Learn how to build on your customer theory based on the data analysed and how it translates into value propositions, customer personas and brand positioning statements.
Here’s what you’ll learn:
Module 4. Execution
In this module you learn how to execute your website change and redesigns ready for testing. I’ll walk you step by step through copywriting, wireframing and designing your new website pages based on your data. You’ll also learn design principles, principles of persuasion and development best practices for seo and speed. I’ve created a sales framework for landing pages and any sales messages you can follow that gets consistent results and that can drive leads and sales for your business.
Here’s what you’ll learn:
Module 5. Testing
In this module you learn how to test your new website changes. You'll learn about the different types of testing, testing rules and how to implement and interpret tests.
Here’s what you’ll learn:
This Is a Complete Conversion Rate Optimization Process That Works For All Business Types
As you can see, Conversion Machine is a comprehensive business training course that shows you EXACTLY what you need to do to get results.
How much do you think other business training courses like this tend to cost?
I’ve shopped around and found that most of the other comprehensive, fluff-free business training courses out there cost at least around three times more that this one.
Therefore, for a proven process that works across niches and industries you are getting a great deal.
And if you were to take a similar training as a university course, you know that would set you back tens of thousands of dollars (not to mention all the money on books and supplies).
And I don’t think I’m exaggerating when I say that the course content in Conversion Machine is head and shoulders above what you’ll find elsewhere, it’s just insanely practical!
Before I get into how you can enroll in Conversion Machine, let me show you all the great bonuses you’ll get when you invest in the course before Friday:
It’s Time To Step Up Your Business To The Next Level With These Three Course Bonuses
Because I want you to get huge value from the course, I’ve included a number of extra bonuses and advanced trainings in Conversion Machine.
After you’ve finished the course itself — and are looking to learn about SEO, Content Marketing, Insider CRO Tips and List Building — these bonuses will hook you up.
I could literally sell these training sessions as a course (they’re that good).
But first I want to ensure that Conversion Machine is the best conversion optimization course on the market.
That’s why I’ve included them at no extra cost to you.
Here’s a snapshot of what you’ll receive:
Bonus 1. Advanced Video Training Masterclasses From Industry Experts
In this bonus module I've interviewed the industries top conversion experts and asked them the big questions we all have, how do you hire a CRO? Micro tests vs radical redesigns and so on...
Here’s who you’ll learn from:
Bonus 2. Software Partner Discounts
Because we’ve taken the time at AcquireConvert and Whole Design Studios to test so many softwares and tools over the years. We’ve learned which tools rock and which ones just aren’t worth the time, learning curve or investment. With this in mind we’ve partnered with our favourite tools to offer Conversion Machine members some amazing discounts.
Enroll in Conversion Machine
If you want to learn proven step by step processes that increase your conversion rates and profits, then Conversion Machine is perfect for you.
What's included (recap)
Do you still have Questions?
Lifetime Membership - It’s Important To Decide Now
If you put this decision off for too long, you could miss out on the premium training sessions and course bonuses.
And once the course registration closes I don’t plan on opening it up again in the near future (if at all).
IF I do, I’ll probably add new features and bonuses, and the price will go up accordingly.
But if you order now, not only do you get instant access to the course, but you’ll get lifetime upgrades at no additional cost.
That way, if I decide to add more materials or features to the course, you get everything I add for FREE, forever.
14 Day Money Back Guarantee
Go ahead and get instant access to the member’s area on the other side of this page. Try out the CRO processes that I teach you in the course for 14 days…100% risk-free.
If you’re not blown away by the course materials just send an email to firstname.lastname@example.org by day 15.
The next message you’ll get from me will be a refund confirmation. No hassle or hard feelings. It’s that simple.
Question: What is Conversion Machine?
Conversion machine is a 6 week online video and text based professional training program that shows you, step-by-step, how to increase your conversion rate and profits using my proven conversion optimization process.
Question: Is Conversion Machine right for me?
This makes sense, we are all in different situations. Conversion Machine is not industry specific and has worked in niches such as fashion, automotive, educational tech, loans and more.
Question: Who is Conversion Machine for?
Conversion Machine is perfect for online businesses looking to grow with conversion optimization and continuous testing. It is also great for agencies or freelancers, like marketing agencies and UX designers looking to upskill and take their business and service offering to the next level.
Question: How does it work?
Your training is released in weekly Modules within our private, member-only website. Each Module is filled with step-by-step training videos (70 videos in total), done-for-you templates, resource lists, and detailed processes. You’ll watch and learn from your computer, or download your training to your tablet or mobile device. Our goal is to make your online learning experience as easy and enjoyable as possible.
Question: Does it matter where I live?
It doesn't matter if you are in the USA, UK, Germany, Russia or India, Conversin Machine works for anyone, anywhere, all the training is online and accessible anytime.
Question: Are the video really long, I hate skipping back and forth?
Tired of sitting through 90 minute video presentations? So are we. That’s why we’ve broken down our core training into short, digestible videos. Each lessons video is short and provides a conceptual overview of the process, then you jump into the worksheets and take action on what you've learnt. We want you to learn, implement, and take action as quickly as possible without any overwhelm or brain fatigue.
Question: What format is the course in?
The course is video based with 70+ CRO training videos. You get slides, worksheets and done for you templates. The advanced modules also include an audio download for podcast style learning.
Question: Can I learn and study offline?
Yes, with our easy downloadable files you can download any lesson (all the videos, PDFs, transcripts, MP3s, etc.) and stay organized while you work through your course material.
Question: When do I get access to the training?
You’ll get access to one module per week over the course of the six week program. The first module becomes available right away.
Question: Can I get all the training at once?
We know that some members would love to get all the Modules at once, but that’s not how we do things. The Conversion Machine experience and curriculum are carefully designed so that you complete each module*, one a week at a time, and complete the corresponding processes in order. Everything has been set-up to maximize your results and long-term success. Sequence is important in business processes. Remember, once you complete the full program, you’ll get lifetime access and can re-visit the modules in any order you like, as often as you like! *During content release weeks, the training modules are released at 9am GMT.
Question: Can I learn at my own pace?
Absolutely. As a new student, you’ll can go through the course as it’s released over six weeks. But we also understand that you’re busy and may have to take a break. That’s why if you’re starting a business, running your company, traveling around the world, or dealing with any big life events, you don’t have to worry about "falling behind." Every student gets lifetime access to the course. What does this mean? You can retake the program for as long as it’s in existence. Plus, the core training materials are yours to keep, forever. You can revisit and review them at any time.
Question: Does it work for low traffic sites?
Answer: Yes, the CRO process in Conversion Machine includes the latest qualitative data collection and analysis methodologies to help even low traffic website increase conversion rates.
Question: Does it work for new websites and business?
Answer: Yes, because of the qualitative data processes, new businesses can benenfit too, you'll learn customer development processes inspired by Steve Blank and the Lean Startup Movement.
Question: Is this the same content that is on your blog?
Answer: No, where there may be cross over in content topics, the course content is unique and not available free.
Question: Is the course for beginners or advanced cro?
Answer: The course caters to any level, hand holding beginners and pushing experts to new levels.
Question: How much time do I need for this?
Answer: The course is six module that are released over six weeks, expect to spend at least 10 hours per week on the course material.
Question: Can I just buy a portion of the program?
Answer: The course is only available to buy as a whole, you cannot buy specific modules or bonuses.
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